Identiti were one of THE first companies in the World to offer complete bikes in the emerging Dual Slalom market back in 1998. At first, Identiti bikes were a compilation of products from connections that the parent company, Ison Distribution were handling. Identiti learnt a lot from the riders and sport, and heavily supported the emerging events in the U.K.

Having listened carefully to the market, in 2000, Identiti released their own designed and developed frame, the Dr Jekyll. The Dr Jekyll has become one of THE best selling competition use Dual frames in the UK, and is highly respected in the market despite it’s humble price.

We have increased our range over the years and now offer frames for BSX racing, Freeride, Dirt Jumping and Street/Park riding. We also have a small selection of exciting quality parts, including NEW CDR chain device and Rebate series rigid forks. In the UK, Bike Kits are available for most frames to offer a ‘virtual’ custom build, but with sensible pricing.